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  1. 2 days ago  Apple adjusted its App Store review guidelines to loosen restrictions on iPhone and iPad games that stream directly from the internet and in-app purchase rules that have frustrated developers. From a report: The changes mean Apple will approve games that stream from the web, versus from content installed on a device, for the first time.
  2. The App Store is the world’s safest and most vibrant marketplace, giving you the opportunity to deliver your apps and services across iPhone, iPad, Mac, Apple TV, and Apple Watch in 175 countries and 40 languages. Find articles, guidelines, and other resources to help you design incredible apps, reach more users, and grow your business.

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You can browse and buy apps in the App Store on your iPhone, iPad, iPod touch, on your Apple Watch, on your Mac, or on your Apple TV.

Browse and buy

To download and buy apps from the App Store, you need an Apple ID. Your Apple ID is the account that you use to access Apple services. If you use other Apple services like iCloud, sign in to the App Store with the same Apple ID. If you don't have an Apple ID, you can create one.

If you're in the App Store on any of your devices and see the download button near an app, you already bought or downloaded that app. When you tap or click the download button , the app downloads to your device again, but you are not charged again. You can also see a list of apps that you purchased and redownload them.

Learn what payment methods you can use to buy apps and other content. You can also create an Apple ID without a payment method when you download a free app.

How to buy apps on your iPhone, iPad, or iPod touch

  1. Tap the App Store app on your Home screen.
  2. Browse or search for the app that you want to download, then tap the app.
  3. Tap the price or tap Get. You might need to sign in with your Apple ID.
    If you find a game that says Arcade, subscribe to Apple Arcade to play the game.

After your app finishes downloading, you can move it to a different spot on your Home screen. Apps stay up-to-date by default, but you can learn more about updating apps.

You can make additional purchases within some apps. If you set up Family Sharing, you can use Ask to Buy so that kids must get permission before they make in-app purchases. Learn more about in-app purchases.

If an app is sold with an iMessage app or sticker pack, you can open it in Messages.


How to buy apps on your Apple Watch

With watchOS 6, you can download apps directly from the App Store on your Apple Watch. You can also add apps to your Apple Watch from your iPhone.

  1. Open the App Store app.
  2. Browse or search for the app that you want to download, then tap the app.
  3. Tap the price or tap Get. You might need to sign in with your Apple ID.

Apps stay up-to-date by default, but you can learn more about updating apps.

If you set up Family Sharing, you can use Ask to Buy so that kids must get permission before they download an app or make an in-app purchase. Learn more about in-app purchases.


How to buy apps on your Mac

  1. Open the App Store.
  2. Browse or search for the app that you want to download. Apps for iPhone, iPad, and iPod touch don't always have a version for Mac.
  3. Click the app.
  4. Click the price, then click Buy App. If you don't see a price, click Get, then click Install App. You might need to sign in with your Apple ID. If you find a game that says Arcade, subscribe to Apple Arcade to play the game.

After your app finishes downloading, you can find it and keep it organized in Launchpad. Apps stay up-to-date by default, but you can learn more about updating apps.

You can make additional purchases within some apps. If you set up Family Sharing, you can use Ask to Buy so that kids must get permission before they make in-app purchases. Learn more about in-app purchases.

How to buy apps on your Apple TV

  1. Open the App Store on your Apple TV.
  2. Browse or search for the app that you want to download, then select the app.
  3. Select the price or select Get. You might need to sign in with your Apple ID.
    If you find a game that says Arcade, subscribe to Apple Arcade to play the game.

After your app finishes downloading, you can move it around on your Home screen. Your apps will update automatically.

You can make additional purchases within some apps. You can use Restrictions to restrict, block, or allow in-app purchases. Learn more about in-app purchases.

The App Store isn’t available on Apple TV (3rd generation or earlier).

Get information about an app

If you want to know specific information about an app, like what languages the app is available in, the app’s file size, or its compatibility with other Apple devices, scroll to the bottom of an app’s page. You might be able to tap some sections to learn more.

You can also contact the app developer for help with an app's functionality.

Get help with billing

  • Learn what to do if you see a charge from an app that you don't recognize.
  • Learn how to cancel an in-app subscription.
  • If you can’t update your apps because your payment method is declined, update or change your payment method.
  • If you have another issue with an app, report a problem or contact Apple Support.

Learn more

  • If your App Store is missing or you can't find it on your device, you might have parental controls turned on. Adjust your iTunes & App Store Purchases settings and make sure that you choose 'Allow' for the Installing Apps setting.
  • Learn what to do if an app unexpectedly quits, stops responding while installing, or won't open.
  • Learn what to do if you can't download apps, or if apps get stuck.
  • If you want to download apps that are larger than 200 MB over cellular, go to Settings > [your name] > iTunes & App Store, then tap App Downloads and choose the option that you want.
  • If you bought part of an apps bundle, the price of the full apps bundle is reduced by the amount you already spent.

Introduced in 2008, the App Store is Apple's one-stop-shop for content that has been specifically created fort he iPhone, iPad, Apple Watch, and iPod touch. Apps may be developed through Apple as first-party programs like Keynote or GarageBand, or popular third-party apps developed by companies like Facebook or Microsoft. Since its inception, this digital storefront has seen over two million apps available for download, and Apple customers have downloaded more than 100 billion apps collectively.

● Over 2.2 million apps available for download
● Apps may be free, premium, or feature in-app purchases and subscriptions
● Curated app lists
● Tutorials and tips for popular apps
● Standalone store for Apple Watch
● Editorialized content in Today tab
● Available in 155 countries

The App Store is Apple's digital distribution platform used for distributing a mixture of both first-party and third-party apps to iOS, iPadOS, watchOS, tvOS, and macOS. Each ecosystem is locked down to apps on the store except for macOS, where users can still download apps directly from the web.

The App Store is a digital marketplace for all of your app needs

Apps fit into a wide variety of pricing schemes. Some apps are free, while others feature a one-time cost associated with downloads. Ads support some apps, and reoccurring subscription charges support others.

As of 2019, there were over 2.2 million apps available on the iOS App Store.

The iOS App Store initially launched on July 10, 2008, a day before the iPhone 3G was released. At launch, there were more than 500 apps available, of which 25% were listed as free apps. Popular apps available at launch included Sega's Super Monkey Ball, AOL's Instant Messenger, and Apple's own Texas Hold'em.

In late 2016, Apple began allowing developers to purchase advertising spots, which would show at the top of the search result page when specific keywords are searched.


In March 2017, Apple gave developers the ability to respond to customer reviews, allowing them to provide feedback, help, or insight into customer's issues.

For a few years, Apple had allowed affiliates to make a 7% commission off purchases in the iTunes Affiliate Program. However, in 2017, after Apple began expanding the App Store editors program — which curates and facilitates app discovery — they ended the affiliate program with regards to apps. Movies, TV shows, music, and books continue to receive a 7% commission cut.

In 2020 Apple added additional countries to its list that support the App Store, reaching 175 total.

Every app gets a unique product page, where a potential downloader will be able to get a better idea of what the app will be like before downloading it.

The product page allows users to see the publisher, chart position, recommended age range, rating, and various screenshots of the app. Users can also watch videos to learn how an app works before downloading.

If the app has won an editors' choice award, the badge will prominently be displayed at the top of the page. Some apps get unique banners and styling if they are apps celebrated by the editors in one way or another.

As an additional attempt at transparency in iOS 14, Apple has added a new section to app descriptions in the App Store for data that will describe what data an app is collecting about you and how it is shared.

Apps can have in-app purchases or subscriptions to drive revenue

In recent years, Apple has revamped the App Store to act not only as a place to purchase or download apps but also as a resource related to the apps. Editors maintain regularly published, curated lists of must-have apps in various categories. Every day, Apple also announces an App of the Day and a Game of the Day.

It also features tutorials and tips and tricks related to popular apps, giving users an incentive to check In daily to learn new skills.

The editorial team has also begun including 'Daily Stories,' a collection of original stories, interviews, and behind-the-scenes information that come together to show the impact apps have on our lives.

The Mac App Store was announced in October of 2010 and launched in January 2011 alongside the 10.6.6 Snow Leopard update. Apple's Senior Vice President of Internet Software and Services, Eddy Cue, was put in charge of overseeing the digital storefronts.

At launch, the Mac App Store featured over 1000 apps. Many of the apps were third-party ports of iOS games, such as Angry Birds and Flight Control. Other apps included Apple's iWork '09, iLife '11, and Aperture.

In January of 2018, Apple announced that all apps submitted must be 64-bit. All existing 32-bit apps would be required to switch to the 64-bit architecture by June 1, 2018, in preparation for the macOS Catalina launch.

In 2020, Apple expanded its universal App purchases to include Mac Apps, so now you can pay once and own an app across all the Apple operating systems.

App Store App Store App Store List

When Macs with Apple Silicon launch in late 2020 all apps built for iPhone and iPad will be compatible with those Macs natively. Developers will have to enable the app for download from the Mac App Store, however.

Apple Watch lets you install apps directly from the device

In 2019, Apple had announced that users would be able to purchase and download apps directly from the Apple Watch, eliminating the need for an iPhone companion app. Companies like Nike and Pandora have released standalone apps for the Apple Watch.

App Store App Store App Store

Apple Watch has continued to grow more independent from the iPhone, and being able to browse and download apps directly on the Watch helps push that independence further. watchOS 6 enables watch face sharing between users, which will then prompt users to download apps for the complications they do not have already installed.

Apple Arcade is Apple's video game subscription service that offers a 'play all you want' model for a recurring fee of $4.99 a month. Designed to circumvent many of the problems of modern mobile games, Apple Arcade has been well received and features a game catalog of over 100 titles. Currently, Apple Arcade is accessible as its own tab within the App Store app.

In 2015, hundreds of apps were created with XcodeGhost, a malicious version of Apple's Xcode development software. Many of the apps were developed in regions where access to Xcode was notoriously difficult to access, such as China. The apps were subsequently removed, and Apple began working with the developers to help them migrate to the official Xcode program. Shortly after, Apple made Xcode easier to access in areas outside of the United States.

In 2017, Apple began removing apps that violated copyright law. The process included removing games that were ostensibly clones of recently popular titles, as well as removing apps that used copyrighted material, such as unlicensed music tracks. Apple had removed hundreds of thousands of apps that violated its terms of service.

In 2018, Apple had begun to crack down on the use of templates and commercial app services. Apple had hoped that this would prevent duplicate apps from showing up on the App Store.

However, many developers and customers argued that it unfairly targeted small businesses and nonprofits from being able to maintain their apps feasibly. Apple later went on to clarify that companies and organizations were allowed to use development suites, services, and app templates, but only if they directly published the apps on their own.

Since early 2017, the Chinese government has been instrumental in censoring apps that appear in the China-based iOS App Store. Virtual private network (VPN) apps, internet calling apps like Skype, and non-Chinese social media apps are among those that have been banned. Apple's willingness to remove such apps has been viewed critically by the media, who claim it lends credibility to Chinese censorship.

Apple was harshly criticized for removing HKMap Live, a controversial police monitoring app, in late 2019. The app had been used by Hong Kong citizens to avoid areas where protesters and police had altercations. Tim Cook later defended the choice, stating that the app was used to vandalize property where no police were present, as well as target individual police officers for violence.

In 2019, after health experts deemed vaping unsafe, Apple removed all vaping-related apps. Over 180 vaping-related apps were removed as Apple attempted to reduce youth exposure to e-cigarette marketing.

During the 2020 coronavirus outbreak, Apple deemed it necessary to ban all non-official apps pertaining to the coronavirus. This includes using it in a game or entertainment app title or description.

The App Store has also been at the center of many antitrust cases in recent years. In May of 2019, The U.S. Supreme Court voted 5 to 4 to allow an antitrust lawsuit against Apple to proceed, one accusing the company of maintaining a monopoly on iOS apps via the App Store.

Developers of iOS apps have been interviewed by investigators working for the US Justice Department as part of an antitrust probe into major tech companies and their control over digital marketplaces, and whether they are competing fairly.

The probe is a review to assess 'the widespread concerns that consumers, businesses, and entrepreneurs have expressed about search, social media, and some retail services online,' the DoJ said in an announcement. Its Antitrust Division was confirmed as 'conferring with and seeking information from the public, including industry participants who have direct insight into competition in online platforms, as well as others.'

The antitrust committee has also asked Apple for information related to how they manage the App Store. Information requested includes Apple's policy of third-party payment systems, Apple's revenue-share policy for in-app purchases, and whether or not users can choose non-Apple apps as default apps.

The Hey email app only works if subscribed from their website

A new email app called 'Hey' by the creators of Basecamp was rejected from the App Store for violating payment practices. The discussion surrounding the rejection turned to other apps that use the same system, and Apple asserts the rejection was based on 'the app not working without a subscription.'

The basis for the rejection is not consistent with other apps, and more will develop from this action as antitrust investigations continue. Apple SVP Phil Schiller weighed in on the issue stating that Apple had no intention to change the App Store policies, and Hey could be re-admitted by following some guidelines.

Microsoft President Brad Smith also took the opportunity to make a public statement on the matter. He wants major tech companies to be held accountable for unfair business practices within their app stores, and wants a new antitrust review across the board.

App Store App Store App Store

Apple ultimately reached an agreement with the developers of Hey by letting them update the app if there was a trial version available. As a direct result of this very publicized issue, Apple has added a policy that will let developers challenge decisions made by Apple in an official capacity.

App Store App Store App Store App Store

Apple has strict rules in place surrounding how users get content from within apps and how that benefits them. Apps purchased from the App Store, any in-app purchase, and subscriptions made within an app all have to pay a 30% cut to Apple. Downloader free download.

This has lead to many apps trying to circumvent the in-app purchase model altogether.

Netflix and other entertainment apps will not let you subscribe from within the app, and some have resorted to a 30% price hike on subscriptions when done within apps rather on a website. Apple guidelines prevent developers from linking or even mentioning that other sources for making purchases exist.

App Store subscriptions were introduced in 2016 as an alternative business model and would allow users to pay for new features regularly with the ability to cancel at any time. This feature came with a lower 'Apple Tax' of 15% as long as users stayed subscribed for over a year.

Amazon can now charge for movies without the 30% App Store tax

Apple made a huge move in April 2020 to allow specific entertainment apps to make sales inside their apps without a 30% cut. This is similar to how shopping goods apps like Best Buy and Amazon already work, but would apply to digital goods as well.

App Store App Store App Store App Store

As long as a user has a credit card on file with Amazon, they may make purchases using the in-app cart system. If not, it will defer to an in-app purchase system using the on file Apple payment method for the App Store.